Thursday, 16 January 2014

Part 5- How did you use new media technologies in the research, planning, construction and evaluation stages ?

Part 4 Evaluation

Tuesday, 14 January 2014

Part 1 Evaluation - Brief

The brief which we were working to was to manage an artist and to produce a music video package consisting of; an album digipak as well as a magazine advertisement which showed the album itself being promoted.

The artists I chose for were in fact a group, known as Pure Music Generals. I have been fascinated by their music even before this task was set, their grime songs had enticed me to listen to more of them. However this revealed their versatility in music, they also produce House, Fusion and Desi genre music. Initially I found them via YouTube, which lead me to their social networking accounts such as their Facebook account where I follow their activity on new music or even just blog posts.

The music genre I decided to go for in the end was grime, an urban type of music which is renowned for their young artists and fast tempo beats. After making my decision my first instinct was to resort to using one of PMG's songs, due to my long time admiration for their music. I had emailed them in order to gain permission to use the music, and he assured that it was "fine".