In this week I had shown my class, my ideas for my music video. It was all shown in a PowerPoint my pitch. I had shown them firstly the song which I have chosen, and parts of the music video. Later I moved on to the potential location, and ideas which I will use in the music video. I also showed them what type of equipment I would be using to make the music video.
After I had finished my PowerPoint I gained some feedback and evaluated it, I tried to categorized what they said was good and bad as well as take down a note of the things they say which I could improve.
What key decisions did you make this week?
There was not many decisions to go through with this week, however of course there was many potential key decisions such as the locations I picked for my ideas and the actual ideas I picked. These are potential key decisions because they maybe what my end product will feature.
This week I have been conducting a questionnaire as part of my audience research which is designed to help my understand my audience. I was also meant to design my ideal audience member however have not done this due to restricted time to collect all the feedback received from my questionnaire. This is because my ideal amount of feedback has not even be reached and I believe till I get more feedback then can I evaluate my ideal member.
What key concept have you been focusing on?
This week it is very safe to say I was focusing on solely my audience concept of the music video. this is because I was conducting my questionnaires for them and to get a better understanding as to who actually is my ideal audience. This will help me and inspire me because when I do eventually do my music video I can relate all the aspects of the music video to the audience and so that they can relate. As well as this I can get a feel as to who likes the type of song and their characteristics so my video can be more effective to the audience and I can base the video on them.
This is an example of what some performance style music video may look like, although their are different conventions within the video this is a great example of a Performance style music video.
The video mostly consists of the two artists performing at a concert. Very simply their concert has been filmed, however this is a style which many people feel is effective in getting an insight to the artists themselves. They learn about the artists by their body language, and after seeing the footage of how they perform the song people may actually get a different feeling to the song and feel as if this is the real meaning and mood to the song. For example this video shows that this song is a party song and happy and hyped mood song, Jay-z and Kanye West portray that by their performance because they are dancing as well where as if it was a mellow and quiet song it will most likely show the artist sitting down rather than being active and hyper like the two artists are in this video.
This video also shows the audience that the concerts are as lively as this, and it is almost an eye opener for their fans. Because now they may see the performance style video and feel as if they should witness this also and feel as if they are part of the song like the video audience was.
Narrative
This video shows the Artist hopeless and very lonely in the scenery of New York at times, it later shows a girl who has left him. The video also shows how he feels very low without her. The narrative style of a music video is to almost explain the song in a short film or to act it out for a few minutes. And this video has matched the definition of a performance style video very well, the artist was in fact singing of how lonely he feels and how his life is changing for the worse due to his partner leaving him. The video portrays this exceptionally, it also gives the audience a feel to the song. As the actor is depressed and looks torn apart in the video therefore I believe the audience get an insight of the song's meaning and the mood to it. This will also enable the audience to see the actual action of the film rather than just hear it, and this is why I believe Narrative style of music video is good because it involves the audience more as they are watching the song acted out as well as hearing it.
Interpretative
The style of the video is when the audience can guess and associate with the lyrics and song, interpretative style speaks for it self as the video will be exactly of the definition of Interpretative. The word defines to help understand the meaning of something. In this video the lyrics match exactly the actions. For example in the video the female actor is mainly shown in the manner she is described in the song by the artist. This is a very basic way to perform a music video however it is a love song and it will be easier to understand and more "romantic" in a sense. However an audience will not prefer to see this type of mood to a song in every one of the videos, because it can get overdone and ruin the song for people only because the video is very basic and interpretative.
Impressionist
This video is a prime example of an impressionist style video. If you go through the whole video you will not see one lyric which has been synced, or one appearance of the artist. Therefore it is safe to say that there the video really has no relevance to the lyrics of the song. This is completely the opposite of what the expectation from the genre Hip-hop/R&B music video will produce. There are brutal images, however at times some nice scenery. Traditionally you would see two lovers or sexual scenes but in this video there are brutal images of blood and throwing up. Going against this representation of the two genres could possibly be a publicity stunt for the video to bring more attention to it, or it means there is an inside meaning to the song. Either way I don't think for my song that it would be suitable to use a music video style which doesn't have any relevance to the song because it will make the video ineffective.
Animation
This song is an example of a Narrative video used by Kanye West a Hip-hop and Rap artist. Although in the video the imagery it is all animated, it is almost a narrative styled music video as well. This is because it is a small story in the video and everything is relating to what is being said in the lyrics. The main animated character is the original artist Kanye West himself, and I believe that this style of music video shows that the song is not the only art produced by the artists that in fact the music video is also a piece of art. And I think that the audience will react positively to this different style, because it is the same expectations of the genre in the video but it is animated which makes it more entertaining and humorous at times. Animation can produce humour in a music video, and I firmly believe that it would be a very good style to use for my music video however then the seriousness of the song will be taken away and I feel it wont be as motivating. Therefore I will not use this style definitely although it is so effective in entertaining people.
Intertextuality-
This song made by Trey Songz is actually the sound-track of the film Step-up 3d. In the music video it shows shots of the actual film, this of course promotes the film it self. Step up themselves having this song as their track list obviously means it is at some points in their song, therefore both Trey Songz and Step up are being promoted in this video. This will enlighten the Step up fans of Trey songz and vice versa for the fans of Trey Songz. Even though it is very effective, I don't believe this will work for us as our song has no other media product to relate to other than the original music video itself. Also this style does not suit the genre of our music, Rap.
On the whole I believe that evaluating this styles has made me more familiar to how music videos work and how to grab the audience and many other things. It has also drawn me to a conclusion for the final styles I will consider using, of course they all are effective at their best however for my style of song and to suit the genre I believe I can only use the Performance and Narrative style. I will also love to mix it up with a few parody conventions to generate humour.
Throughout this week I was experimenting what song I could use and which would be the most effective to use for a music video. Initially I made a decision to use the song PMG - Gym anthem. Which then led me onto ask for permission which was granted later on the week and these turned out to be key decisions of the week and certainly a key decision in terms of my potential advanced portfolio.
What key concept have you been focusing on ?
After evaluating my song and the type of song genre it was, I concluded to look at the narrative first. And I made a decision a main element of narrative it would be was of a performance genre because it would be hard to do anything else and performance matches the song choice very well. I also choice another sub genre of Parody as my own way of originality to the music video and to add my own twist to the music video.
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