This is the feedback i received from pitching my idea towards my focus group:
By gathering a focus group i had understood my strong points in my idea and what i can improve on to my idea, this is beneficial because now i can tweak my idea to a more or less ideal version according to the focus group.
The focus group did say a lot of positive things of the idea. One of them being, " i like how it was just upbeat, vibrant and just lively". This was one thing i took into consideration whilst choosing a song, as i knew it would be better to do in a video rather than do the ordinary sad love song which will have no originality to the video. Where as with this song choice i believe that i can experiment with the video and have a lot of ideas on what to do rather than go down the same route like most of the other music video styles.
Another positive i received was, the fact that my target audience was different and sort of a niche target audience was said to be a positive. I also believe that it can be a good thing because then it will be a different sort of video again like i touched on before , however i also think it may welcome critics as not many people may understand the lyrics or even the concept of the video because it is such a niche audience.
A counter feedback i received from the comment on how the target audience was different, was that the target audience is not only male dominated that it can be for females. The idea put through was that it can be a song to dance to and even when women are in gym they can also listen to. This was a great idea put forward which made me realize again that there isn't just one idea i can experiment with the music video for this song i can add so many aspects to the style of the video.
Another idea put forward which had grabbed my attention was that the focus group suggested i could have women in the gym, and that because i mentioned i will be doing a parody style i could even have the women being stronger than the men in the video. This is a front runner in terms of my parody idea's because not only does it establish the parody idea and the comedy but it also shows my target audience can vary from men and women.
The final suggestion from my focus group which is based on the parody aspect of my video, was that i can bring surrealism and bring in very random stuff to make it funny. This just denotes how versatile the style of my video can turn out to be, as i did mention that i would like to make it funny and i will be experimenting so the word "random" used is very helpful as it does give me reassurance some of my current ideas will actually work.
Overall i am pleased with the information gathered from my focus group and pleased that some of my ideas were approved of also for some of my ideas i have been told how i can improve them. I believe they had pointed out many good points which i will look back and try to embed into my ideas. They also gave me a variety of ideas to choose from which i can look back on if i am stuck on finding ideas, most of the ideas will definitely be under consideration because they were all very good and related well to my idea.
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