TREATMENT

 Artist:

The artist that we are working for is PMG (Pure Music Generals), they are a group of young men who produce music together.
The representation that they have is a positive representation to the audience as their music is suitable for most ages as their music is about keeping healthy and taking care of your body, not the usual topics such as; sex, drinking alcohol and drugs etc.

 

Audience:

Our audience will be based on 18-30 year old men; we believe that this age group can relate most to the song. This is because they will be able to understand the lyrics, as well as relate to them. They also will idolise the artists as they are very well portrayed men in the video who look to be very masculine. Our Feedback told us that the men will be the firm target audience; however parts of our feedback do reveal that Women may even be interested in this. The song can be interpreted into a different type of genre song such as a dancing upbeat song which then does not segregate the women anymore. We know our audience will most likely use this song for motivation therefore they will be men or even women who often go to the gym or aspire to go the gym often. PMG are a group of British Asian artists, therefore the ethnicity of our audience does straight away draw attention to the Asian background. However our audience is not based on Ethnicity as much therefore the other ethnicity's such as White and black will not be left out as long as they are British they will be able to still relate. Overall our target audience is based at Males aged 18 and over, who normally go to the gym or are looking to get fit and in shape. They will wear tracksuits and t-shirts to the gym along with the ideal running shoes. Our Digipak, magazine advert and music video will most likely portray all this things at once, however it may segregate a few characteristics such as women being able to listen this or people that do not go the gym.

 

 

 

 

 

Our Vision:

Plan for the music video and products;

The costume of our artist would usually be very casual wearing jogging bottoms, trainers, hoodies and t shirts while at the gym or with friends, but his costume would change with the location, for example; he would dress smarter for parties; wearing jeans and a shirt.

The props that we would be using would be gym equipment such as dumbbells, barbells, weight machines, punch bags and cardio machines, using these props would match our song as it is about going to the gym and the first thing that comes to mind when we say gym is “weights” but we also think of famous movies such as Rocky, as one of the movies conventions is the training montage.

The magazine advert and digipak synergy that we’re going to create Is using the same logo for each product, also the artist branding would be kept the same keeping the continuity as when the audience has seen one product, having the same colour scheme and logo and artist representation would show all the products are linked to that artist/group.

We’re going to go against the conventions of a rap music video and try and make our music video humorous, as this is a gym song we have drafted ideas such as using gym fails from You Tube in our music video (inspired by "Ghetts" music video), have women lifting more than some of the men (going against stereotypes that men are stronger than women) and also have skinny males tensing their muscles in the mirror taking photographs (focus group). Our main thoughts for the music video is to make it as funny as possible by showing all the things you should do in the gym etc.

This would all link to the artist’s representation…

Technology:

The technology that we will be using throughout the main production stage would be a camcorder (SD card), as this is what we’ll be using to record our footage, we would attach the camcorder to a tripod for steadier shots, we also have access to a green screen that would allow us to super impose images/videos onto the screen, this would make the gym fail idea possible. During the editing stages we would be using the iMacs to edit our music video together, using final cut to create a seamless music video, but also to add special effects.

 

Logistics:

At the moment we are still in discussion about various locations to film our music video. One of the obvious locations which we will have to film in is a gym. Now whether we choose an accessible gym and get the footage done or try and get a less accessible gym to make our video more effective is a very big decision which we still have to make. However the gym is one way or another sorted as a location and my two local gyms are more than welcome for us to use as I have used them both on previous occasions for some Media footage.  Another location which we are in discussion about is a park, this is a very easy location to choose. As we live in an era where there is almost a park or land full of grass within 10 minutes. I believe even if we would like to make the video more effective and put more effort into it we could choose parks which are well known for example a park like Hyde park. Even this park will take no permission to use to film our product.

Along with our desired locations I believe we will need the right time of the day and the right weather in some cases. For instance with our idea to use a park as a location, we will need good weather or else the camera work may be very shaky and will ruin the quality of the work. And as for the gym we need to organise our time so that it is not so busy we hardly get to use any equipment and that we can also experiment along with the place and try to make it look better in the video without making a hassle.